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Top 10 Social Media Tips for Small Businesses

28/07/2016

Small businesses are growing each day but still struggle to find a foothold in their respective industries. This is usually because they are competing with companies that are quite vast and have considerable reach. In particular, these funds are spent on marketing these large corporations’ brands and products.

By comparison, small businesses do not have much of a chance, especially when they are first starting out. This, however, is rapidly changing due to the prolific popularity of social media. This evolving form of networking is changing the way small businesses are reaching out to their clientele. You, too, can utilize this trend to your advantage. Keep reading to discover the most important social media strategies 2016:

Tip 1: Find Your Fit

There are many different social media platforms to choose from. The most popular ones are Facebook, Twitter, YouTube, and LinkedIn. It may be tempting to have a presence on all of these sites. However, it is important to only choose the ones that are actually right for your company.

Tip 2: Be Open

If you are looking for a way to solidify your customers’ loyalty, you will need to nurture an honest and open relationship with them. This means providing as much non-secure information about your business as you can.

Tip 3: Quality over Quantity

The internet is not always known for providing the most accurate information. This is why it is vital that you establish yourself as a reliable source. Rather than having numerous posts, tweets, or blog articles, settle instead for high quality content. This will garner you more followers.

Tip 4: Update Regularly

As the above point states, it is about superior content. Nonetheless, as a small business in Australia, if you are away from your social media platforms too long, you will begin to start losing followers. Make an effort to update at least a few times a week on each site.

Tip 5: Be Beneficial

While marketing your products or services is vital, you need to do more than that to establish your presence. Ensure that you post helpful tips, answer questions, or help to solve a problem. For instance, use your Pinterest account to gather and display useful information for your consumers.

Tip 6: A Picture is Worth a Thousand Words

Is your product an aesthetically pleasing one? For instance, do you make baked goods or do nail art? If so, investing time and effort into platforms such as Instagram could be quite profitable for you. Consumers tend to be visual creatures and will respond better to an image rather than text, depending on your product.

Tip 7: Pay for Advertising

One of the reasons that small businesses are able to successfully compete with larger ones is due to the many free features available on social media sites. This can allow you to gain a bigger following and spend less money doing so. If you want to see considerable improvement, however, you may want to consider paying for marketing. You can get Facebook to boost your post or use Google AdWords to help you conquer search engines.

Tip 8: Evaluate Campaigns

If you have established a campaign, make sure to evaluate it at the end of three months. Advertising via social media means that you have a lot of access to vast quantities of information. Find out what is working and what is not, make the necessary changes and focus on what works well for you.

Tip 9: Go Local

A small businesses’ true strength depends upon its ability to serve its local populace. There are many applications such as UrbanSpoon that can help to accomplish this. This will help you to engage in location-based marketing and reach your target audience by focusing your efforts on a particular geographical location.

Tip 10: Expand Your Professional Network as Well

Social media does not only have to be about connecting with consumers. Sites such as LinkedIn, help you to maintain business relationships as well. This platform can ensure that you are surrounded by potential partners and viable investors. This is particularly helpful if you are planning on growing your business.

Use these strategies wisely. Determine one of these will best support your small business and tailor to experience optimal results.

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