4 Landing Page Tactics to Help Conversion
When it comes to your website, landing pages can be make or break the potential conversion from viewer to consumer. Creating this page to be appealing to the customer, whilst encouraging them to invest in your products or services above the rest, can be a tricky task. There are a number of tactics that can be implemented to help your landing page along, and get the best outcome – conversion.
Too many things at once can often be distraction and off-putting. Ensure that you aren’t scaring potential consumers off by minimising the amount that you include on your landing page. You do not need all the bells and whistles to ensure that your message is heard.
Clean web design, including easy to read formats can greatly benefit your business in achieving conversion goals. Keep content informative and concise, and entice them to discover more if need be. By doing so, you can build confidence in your site, your business and your message in the simplest way. No distractions, no fluff. Just straight to the point, clean web design and content.
2. Offer Supporting Elements
Bring back up to your landing page with some smart inclusions of links to other pages of your business. This not only legitimises your practice, but offers them the opportunity to look further into your practice, products and services. The ultimate goal of a landing page is to control the way people view your business, and offer them a pathway from viewing to consuming. By offering only a few options for them to follow, it can allow you to target key pages that would best highlight your business. Be sure to not give them too many links for customers to follow, as it could have a negative effect towards your overall goal.
3. Go Mobile
With most people accessing information of smart devices, it is crucial that you include this optimisation across your landing pages and through your business site. By passing this opportunity up, you will lose customers who were otherwise interested in finding out more about your products and services to someone who has similar products and a mobile friendly site.
Ensuring that your landing page is optimised towards mobile users is essential across any industry. Whether it is a responsive landing page, or a completely new one given the device, mobile optimised landing pages could be crucial to your conversion rate.
4. Personalised Landing Pages
Now, this doesn’t mean we want you to have a personalised page entirely to each customer and their specific needs. What we mean by this is making geographically personalised landing pages. By doing this, you will be able to target the right consumers within the vicinity of your target locations. This also gives you the ability to personalise your landing pages for customers within that specific area, and better relay your business given their possible interests and needs.