4 Essential Digital Channels For Your 2018 Marketing Strategy
Social media marketing is one of the most powerful tools available to businesses today. More inbound traffic, increased brand awareness, higher conversion rates and improved search engine page rankings are just some of the benefits social media can provide for businesses.
95% of marketers who use social media for at least 6 hours per week indicate that their effort increased exposure for their business. Furthermore, putting in that 6 hours of work increased lead generation according to 66% of marketers. A thoughtful social media strategy can be the difference between average marketing and obvious results.
So, with such a range of options, how do you decide which channels are best suited to your business? To make the decision easier, we picked the top four that you should definitely be including in your next digital marketing strategy.
You can easily accelerate your business using LinkedIn ads, then manage your campaigns using the platform’s inbuilt Campaign Manager feature. With the opportunity to create, measure and optimise your campaigns all in one place, effective marketing has never been this easy.
Facebook offers three marketing avenues for brands, including Groups, Pages and Ads. Groups and Pages are useful for spreading the word about your business quickly and effectively, as well as providing quick customer service. This builds brand loyalty in turn.
Facebook’s advertising feature is one of the biggest perks of marketing on the platform. 93% of marketers use Facebook advertising regularly because it’s an effective way of targeting audiences based on everything from age, education, geographic areas, and even devices used for browsing.
Furthermore, Instagram and Facebook are connected, making it even simpler to target your audience based on your Facebook analytics. And, one of Instagram’s biggest perks? It delivers the best results in terms of ROI. It’s crucial to factor in Instagram in your digital marketing strategy.
YouTubeVideo marketing is one of the most effective methods of digital marketing today, which is why YouTube is the final channel you should add to your list. 48% of marketers plan to include YouTube in their content strategy in the next year, while 51.9% of marketing professionals worldwide name video as the form of content with the best ROI.
Users spend the most time on YouTube above any other platform, clocking in at an average of 40 minutes a day. Video is an extremely successful way of promoting brand awareness and increasing customer loyalty, and with YouTube’s user base sitting at over one billion, your potential for marketing success is huge.