4 Essential Digital Channels For Your 2018 Marketing Strategy
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4 Essential Digital Channels For Your 2018 Marketing Strategy


Social media marketing is one of the most powerful tools available to businesses today. More inbound traffic, increased brand awareness, higher conversion rates and improved search engine page rankings are just some of the benefits social media can provide for businesses.

  95% of marketers who use social media for at least 6 hours per week indicate that their effort increased exposure for their business. Furthermore, putting in that 6 hours of work increased lead generation according to 66% of marketers. A thoughtful social media strategy can be the difference between average marketing and obvious results.

So, with such a range of options, how do you decide which channels are best suited to your business? To make the decision easier, we picked the top four that you should definitely be including in your next digital marketing strategy.


If you're after leads, LinkedIn is where you should be concentrating your efforts. The platform is ranked #1 for lead generation, as well as being considered the champion of B2B marketing. With a network of 55 million professionals, 80% of B2B leads come from LinkedIn and 94% of B2B marketers use the platform to distribute content.

You can easily accelerate your business using LinkedIn ads, then manage your campaigns using the platform’s inbuilt Campaign Manager feature. With the opportunity to create, measure and optimise your campaigns all in one place, effective marketing has never been this easy.


As of June 2017, there were 2 billion monthly active users on Facebook and over 1 billion daily active users. Facebooks user base is enormous, and there’s no doubt that your target market is already on the platform, engaging with it almost every day.

Facebook offers three marketing avenues for brands, including Groups, Pages and Ads. Groups and Pages are useful for spreading the word about your business quickly and effectively, as well as providing quick customer service. This builds brand loyalty in turn.

Facebook’s advertising feature is one of the biggest perks of marketing on the platform. 93% of marketers use Facebook advertising regularly because it’s an effective way of targeting audiences based on everything from age, education, geographic areas, and even devices used for browsing.



Instagram has 800 million users overall, with 80% or more users following one or more brands on the platform. 65% of the highest performing posts feature products. People react better to images and videos than text and slogans, and Instagram's visual-based interface is the perfect method of delivering a message quickly and concisely.

Furthermore, Instagram and Facebook are connected, making it even simpler to target your audience based on your Facebook analytics. And, one of Instagram’s biggest perks? It delivers the best results in terms of ROI. It’s crucial to factor in Instagram in your digital marketing strategy.



Video marketing is one of the most effective methods of digital marketing today, which is why YouTube is the final channel you should add to your list. 48% of marketers plan to include YouTube in their content strategy in the next year, while 51.9% of marketing professionals worldwide name video as the form of content with the best ROI.

Users spend the most time on YouTube above any other platform, clocking in at an average of 40 minutes a day. Video is an extremely successful way of promoting brand awareness and increasing customer loyalty, and with YouTube’s user base sitting at over one billion, your potential for marketing success is huge.

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