Your Guide to Snapchat Marketing Success in 2017?
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Your Guide to Snapchat Marketing Success in 2017?

13/01/2017

Snapchat has grown to become a force to be reckoned with. Initially regarded as something for teens and pre-teens, the social media network has grown tremendously, and is now firmly ahead of Twitter. With hundreds of millions of people viewing content on the application, it offers a huge platform for someone looking to market their brand. There is a right and wrong way to use Snapchat. This guide will illuminate on some of the methods you should use to make the most of it.

Why is Snapchat so effective?

In other platforms, a company brand is portrayed as just that – a brand. Snapchat, however, takes away this façade and humanises it. It allows the companies to interact with their customer in a highly engaging and personal way. What’s more interesting is the fact that the content posted on Snapchat hasn’t been refined; it is raw, and this gives it a greater appeal. Then there is the nature of its content, which is very temporary. Because it disappears after 24 hours, it encourages users to check in constantly, and this repeat usage is good for, well, repeat business.

Showcase your product

This is one of the easiest ways to market on Snapchat. If you have a product you are offering, or have a new one on offer, you can highlight it in your short video. Providing a walkthrough gives confidence to customers and they will likely be more perceptive to buying.

Snapchat marketing with sponsored lenses

This might not be the easiest marketing campaign because it is costly, but for those brands that can afford it, the ROI is enormous. Basically, you work with Snapchat to create a custom hilarious filter for your users.

Tap into an Established Following

Working with an influencer is a great way to get your brand noticed. It builds on the trust that the users have with the influencer and, by involving them in a campaign that highlights your brand, can win a lot of new followers. In this age of internet personalities and YouTubers and social influencers, it should not be too hard to find someone willing to work with. The more entertaining and hilarious the campaign, the more successful it’s likely to be.

Use Art

Using Snapchat Stories is good, but it is more effective when combined with art. Good artistry opens up more creative channels, and the use of good graphics will give users a reason to view your clips. It digresses from the conventional by offering something more visually inviting and this can help you get noticed.

It helps to learn from other successful brands that have found a way to tap into their audiences. Learning from their methods and campaigns can inspire you on the best way to embark on yours.

The truth remains that different brands are still learning how to use Snapchat to connect with their audiences. It was once thought that the playful nature of the platform would hurt marketing efforts, but the reality has been to the contrary. It is this very nature that makes it very effective, and powerful. This is attested to by the sheer number of people who use it on a regular basis. This number is expected to grow rapidly in 2017 as more people join the platform.

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