Google’s New Website Builder for Small Businesses
It is great news for small businesses with Google’s launch of a single-page website builder. Simply dubbed “Website” at this stage, the new tool allows small business owners the opportunity to create and edit a business website, for free, on their desktop or mobile.
This comes after the news that 60% of small businesses listed within Google My Business did not have an accompanying website. Google responded by combating this with a simple, fast and effective tool that is available for free. The move is unprecedented, and will drastically change the exposure these businesses have to the online market, and how they harness the power of the digital world.
Using the business listing within GMB, information is pulled and applied to the new website, which can then be customer by the user using themes, imagery and text.
All users would have to do is manage the location of the GMB listing, and they will have the option to create a website. If the business is only just claiming their GMB listing, once confirmed they will be given the same option. Included in this is a free domain name, which can be customised if necessary through purchase.
After the website goes live, any further updates or changes can be made by simply updating you GMB listing, which will automatically feed into your new business site. The tool is currently available in 10 languages, including English, Hindi, Bengali, Marathi, Tamil, Telugu, Gujarati, Kannada, Marathi and Malayalam.
Although there are limited features available for users, it is an incredible benefit for businesses that have struggled in creating a business page. Not only is it free, but it is already optimised for mobile compatibility which allows small businesses to hone in on a wider market and grow their business. The user-friendly tool is available for use through Google now.