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How Can Your Hosting Influence Your Website Speed?

29/09/2016

Since Google made the announcement that page loading speeds were to become one of their SEO ranking factors, site speed has become an important concern to web developers and SEO experts. Even now, over six years later, the debate about page speeds and how best to optimise them rages on. Often, even experts ignore the influence that web hosting can have on your page speed. Keep reading to discover more.

Why should you worry about web hosting?

To begin with, you need to understand what web hosting actually is. Every time you open a webpage, you are basically accessing files or programs which are stored on a remote computer (known as the web server). To make your web page load faster, you need to use a faster server. Every server does three things when opening a webpage:

  • 1. It reads and performs code – even a simple webpage can involve many thousand lines of code. It takes time for the web server to read and execute this code.
  • 2. It performs database queries – CMS-based websites require database queries to be made. Hundreds or even thousands of queries can be necessary to load a single site.
  • 3. It loads files – dozens of files must be loaded for every webpage you open, including images, CSS files, and Javascript files.

What are the factors that makes a web hosting package fast?

Since a web server is basically a giant computer – in fact, it actually runs in a similar way to your laptop or desktop – the things which make a computer faster are similar to the things that make a hosting package faster. To ensure you get the most out of your web hosting server, keep the following points in mind:

  • - To begin with, find a hosting plan which gives you dedicated resources. This prevents other websites from taking all the resources, leaving you with none. Look for a VPS or dedicated server rather than a shared hosting plan.
  • - The more memory and processing power a server has, the quicker it can run.
  • - Look for a solid state drive (SSD) rather than a standard hard drive, as they are able to run significantly faster.
  • - Look for a server which offers local resources, instead of drawing them from a different server.

The final word?

Improving your web hosting plan based on the above factors can have a huge impact on page loading speeds. Usually, you will see the largest improvement if you are running a Magento site. However, obvious changes are also found with WordPress, Drupal, and some other websites.

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